Website Redesign Services
Website Redesign Services That Turn an Underperforming Site Into a Lead Machine
Your website may have worked well when it was first built. But as your business grows, your services change, customer expectations shift, and search engines evolve, an older website can start working against you.
JBX Strategies provides website redesign services for contractors, home service companies, and small businesses that are ready to get more from their online presence. We focus on more than making your site look better. We redesign websites around performance, SEO, user experience, and one of the most important goals: generating more opportunities for your business.
Website Performance Check
Signs Your Website Needs a Redesign
A website does not have to be broken to hold your business back. Sometimes the problems are less obvious, but they can still affect how customers find, evaluate, and contact your company.
Common signs you need a website redesign include:
Website Warning Signs
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Your website takes more than three seconds to load on mobile.
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You are getting traffic but few calls, forms, or leads.
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The design looks outdated compared to your competitors.
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The site is difficult to navigate on a phone.
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Basic content changes require help from a developer.
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Your homepage does not have a clear call to action.
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Your current platform no longer supports what your business needs.
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Organic traffic is declining in Google Search Console.
For contractors in particular, these issues can have a direct impact on lead generation. Someone searching for a roofer, plumber, HVAC company, or remodeler may compare several businesses in a matter of minutes. Your website needs to make it easy for them to understand what you do, trust your company, and take the next step.
Our Redesign Approach
What's Included in a JBX Website Redesign?
A website redesign should address more than colors, fonts, and images. Before changing anything, you need to understand what is working, what is not, and what needs to be protected.
JBX begins with an audit of your existing website. We review areas such as site speed, SEO, user experience, content, and conversion opportunities to build a strategy for the redesign.
Our website redesign services can include:
Built for Better Performance
01 Custom Website Design
Your new design is built around your company, customers, services, and goals rather than simply placing your existing content into a new template.
02 Content Review and Restructuring
We evaluate your existing pages, headings, calls to action, and messaging. Content can then be reorganized or updated to make important information easier for customers and search engines to understand.
03 SEO-Conscious Migration
Existing URLs and rankings need to be considered before pages are moved or changed. When URLs need to change, 301 redirects can help search engines and visitors reach the appropriate new pages.
04 Mobile-First Development
Your redesigned website is built to work across screen sizes, with attention to mobile usability, performance, and Core Web Vitals.
05 On-Page SEO
Important SEO elements such as title tags, meta descriptions, schema, headings, and page structure can be carried over and improved where appropriate.
06 Lead Capture
Forms, click-to-call options, quote requests, and calls to action can be built into the customer journey.
07 Analytics and Search Console
Google Analytics and Google Search Console can be reconnected and verified so website performance can continue to be measured.
Before launch, you have an opportunity to review and approve the redesigned site. After launch, we can monitor for issues such as crawl errors or unexpected changes in organic traffic.
Understanding Your Options
Website Refresh vs. Full Redesign — Which Do You Need?
Not every older website needs a complete redesign. Sometimes a website refresh is enough.
Option One
Website Refresh
- Updates colors, fonts, and photos
- Makes minor layout changes
- Keeps the existing platform and structure
- Works when the site already performs well
- Primarily addresses appearance
Option Two
Website Redesign
- Reconsiders the overall website structure
- Creates a new design and conversion flow
- May involve a new platform or theme
- Works when performance or usability needs significant improvement
- Addresses design, content, SEO, UX, and conversion
When a Refresh Makes Sense
A website refresh may make sense when your site loads quickly, works well on mobile, generates leads, and has a strong structure but simply looks dated.
When a Redesign Makes Sense
A website redesign may be the better choice when the site is slow, difficult to navigate, built on an outdated platform, generating few leads, or no longer represents your services or brand.
Not Sure Which One You Need?
Start with an audit. JBX can evaluate your existing website and recommend the level of change that makes sense rather than rebuilding something that does not need to be rebuilt.
Built for Home Services
Who We Redesign Websites For
JBX provides contractor website redesign and small business website redesign services for companies that have outgrown their current online presence.
Industries We Serve
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Websites Built Around the Businesses Behind Them.
That includes HVAC companies, plumbers, roofers, landscapers, remodelers, electricians, painters, and other home service businesses. We also work with small businesses using older DIY websites that were never structured around lead generation.
A redesign can also make sense after a rebrand, major service expansion, or change in your target market.
Has Your Business Outgrown Its Website?
Your website is often one of the first things a potential customer uses to judge your company. If it no longer reflects the quality of your work or the business you have become, it may be time for a stronger foundation.
Minnesota & Beyond
Website Redesign in Minneapolis, Minnesota & Beyond
JBX Strategies works with contractors and small businesses throughout Minnesota, with deep roots in the Minneapolis market.
Local Visibility Meets Better Experience
Helping Minnesota Businesses Make a Stronger Impression Online.
Local businesses compete for attention both in search results and after a potential customer clicks through to their website. Strong local visibility can get someone to your site, but the experience they have once they arrive can influence what they do next.
Our website redesign Minneapolis and broader website redesign Minnesota services consider both sides of that experience: helping search engines understand your business while making it easier for potential customers to understand your services and contact you.
JBX can also work remotely with businesses throughout Greater Minnesota and beyond.
The JBX Difference
Why Work With JBX for Your Website Redesign?
Choosing a website redesign company means trusting someone with an important part of your marketing foundation. The goal should not be to make your existing site look newer while ignoring the problems underneath it.
Home Service Expertise
JBX Strategies specializes in websites for home service companies and small businesses. We understand how customers search for local services and what contractor websites need to communicate to turn those searches into opportunities.
SEO Continuity
We also approach redesigns with SEO continuity in mind. Existing rankings, URLs, metadata, and organic traffic should be considered throughout the project rather than after the new site launches.
Clear Communication
You also have a clear point of contact throughout the project, along with an established scope and timeline.
Ongoing Support
After launch, ongoing website support is available as your website and marketing needs continue to grow.
From understanding your industry to protecting existing SEO value, JBX approaches your website redesign as part of a broader marketing strategy.
FAQs
Frequently Asked Questions About Website Redesign
The outline requires a specific, realistic JBX pricing range, but it does not provide that range, so I would not invent one. Website redesign cost can vary based on the number of pages, content requirements, platform, integrations, functionality, and complexity of the project. [JBX: INSERT APPROVED WEBSITE REDESIGN PRICE RANGE HERE.]
A typical website redesign can take approximately four to eight weeks. The timeline depends on the size of the site, project scope, content readiness, functionality, and the number of revision rounds required before launch.
Not when the transition is planned correctly. A redesign can create SEO problems when important pages disappear, URLs change without redirects, metadata is lost, or search engines have difficulty crawling the new site. That is why SEO should be considered throughout the redesign process.
To redesign a website without losing SEO, preserve valuable URLs whenever possible, create 301 redirects for URLs that change, carry over important metadata and content, and reconnect Google Search Console after launch.
JBX also monitors the redesigned website for crawl errors and unexpected traffic changes after it goes live.
A website refresh primarily updates visual elements such as colors, fonts, images, and smaller layout details while keeping the existing structure and platform.
A full redesign goes deeper. It can involve a new structure, design, platform or theme, content strategy, user experience, and conversion flow.
That depends on the project and how much of your current content is still useful. Existing content can be reviewed to determine what should stay, what needs to be reorganized, and what should be rewritten or expanded.
Clients may also need to provide business-specific information and assets. When available, real photos of your company, team, projects, and work can provide a more authentic representation of the business than stock photography.
Sometimes. Certain platforms allow enough flexibility to redesign the website within the existing content management system. Older or restrictive platforms may require migration to create the performance, functionality, and flexibility the business needs.
JBX can evaluate your current setup before recommending whether staying on the existing platform or moving to another option makes more sense.
Yes. JBX can work with businesses outside Minnesota through a remote-friendly process. The strategy, content, design, revisions, and approvals can all be managed without requiring the business to be locally based.
Let's Redesign Your Website
Ready to Stop Losing Leads to a Website That Doesn't Work?
Your redesigned website should protect the value you have already built while creating a stronger foundation for future growth.
JBX Strategies combines contractor-focused web design, conversion strategy, and SEO-conscious development to build websites designed to turn more online visitors into real business opportunities.
