Marketing, Sales, Faith, and Building a Life That Matters.
Built to Win: Marketing, Sales, Faith, and Building a Life That Matters Hosted by Jonathan Watkins and Brent Killen, founders of JBX Strategies, Built to Win is the podcast for business owners and leaders who are serious about winning in both business and life.While we work primarily with home service companies, especially landscaping and outdoor service companies, this podcast is for anyone looking to grow a business with purpose, discipline, and faith.Every other week, we bring a mix of: Practical, no-nonsense teaching episodes on marketing, sales, and business growth.
Real conversations with successful entrepreneurs, operators, and faith-driven leadersYou’ll learn how to generate more leads, close more deals, build systems that scale, and lead with integrity, without sacrificing what matters most.Whether you’re a contractor, home service business owner, or sales professional, this show will challenge you, equip you, and help you build something that lasts.
New episodes drop every other week!
The Fortune Is In The Follow Up
Many businesses spend thousands generating new leads but lose opportunities because they stop following up too soon. In this episode, Jonathan Watkins explains why consistent follow-up is one of the most overlooked drivers of revenue growth. Learn practical strategies for building automated follow-up systems, staying top-of-mind with prospects, increasing conversion rates, and creating a repeatable sales process that turns more conversations into long-term customers.
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Watch on YouTubeLatest Episodes
Building A Business That Lasts
The conversation delves into the power of vision and goal-setting, emphasizing the importance of behavior-based goal setting and the value of being present. It also explo…
The Fortune Is In The Follow Up
The conversation delves into the significance of follow-up in sales, emphasizing the use of CRM systems, building brand visibility, and the power of persistence. It also…
Stop Sending Estimates and Start Closing Deals
The conversation delves into the sales process, emphasizing the importance of setting appointments and conducting discovery meetings. It also highlights the significance…
Before You Spend Money on Marketing Fix These 3 Things
The conversation covers the importance of being prepared for more leads, fixing the message, identifying ideal customers, crafting the right message, answering the phone,…
Why We Started Built to Win
Welcome to the very first episode of Built to Win — the podcast where we talk marketing, sales, faith, and what it really takes to build a life and business that matters.…
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Featured Topics
Every episode is built around the real challenges home service business owners face every day.
Real Conversations.
Real Strategies.
Real Growth.
The JBX Podcast isn't theory. Every episode features business owners and marketing experts who are actively building, scaling, and winning in the home service industry. You'll leave every episode with at least one thing you can implement immediately.
Start Listening NowNo fluff, no theory. Every episode delivers strategies you can implement in your business this week.
Conversations with the best marketers, operators, and entrepreneurs in the home service space.
Marketing frameworks and business systems that have been tested and proven in the real world.
Authentic case studies from contractors who built real businesses with real results.
100% focused on the unique challenges and opportunities in the home service industry.
A new episode every week means you're always ahead of the competition with fresh insights.
Meet the Hosts
Jonathan Watkins
Leveraging his 30+ years of business experience, Jonathan helps brands generate leads and increase revenue. With a bachelor’s degree in Marketing and Speech Communications from St. Cloud State University, his expertise lies in marketing strategy and digital marketing.
Jonathan is also the Chief Creative Officer of Jonathan Watkins Photography, creating high-impact visual assets like corporate headshots, event coverage, and brand imagery that fuel marketing strategies. He’s partnered with major brands like Vail Resorts and the Minnesota Wild Hockey Club.
"I believe God desires each of us to live an abundant life. My mission is to help people grow their businesses, strengthen their faith, invest in their families, and become the person God created them to be."Connect with JBX
Brent Killen
Brent Killen is a co-founder of JBX Strategies, bringing over two decades of experience in sales and technology consulting to the agency. As a seasoned professional, his top skills include customer relationship management (CRM), project management, and customer service.
Brent has held senior sales and partner roles at companies like Digital Planet Communications and McLeod USA, and he takes a data-driven approach to marketing. His focus is on continuous experimentation and optimization to drive sustained growth for clients.
"Marketing should be measured by the value it creates, not the dollars it costs. With the right vision and execution, it's one of the highest-return investments a business can make."Connect with JBX
JBX Reels
Quick insights on marketing, business growth, leadership, sales, strategy, and building a stronger company.
Ready to Build Your
Growth System?
The podcast gives you the knowledge, JBX Strategies gives you the team. Let's build a marketing system that generates consistent leads, builds your brand, and grows your revenue.