Case Study:
Construction (PPC Google Ads)
Client Overview:
Construction services provider running a paid search campaign.
Campaign Overview:
Search ads launched on June 15, 2023
All-Time Performance:
- Cost: $23,479.37
- Clicks: 7,619
- Conversions: 518
- CPA: $45.33
- Conversion Rate: 6.80%
- Lead Types: 482 Call Leads, 36 Form Submissions
Wins:
- 32.3% increase in conversions
- 31.5% boost in conversion rate
- 21.3% drop in CPA
Last 30 Days:
- Cost: $988.33
- Clicks: 229
- Conversions: 10
- CPA: $98.83
- Conversion Rate: 4.37%
Last 90 Days:
- Cost: $2,682.31
- Clicks: 537
- Conversions: 41
- CPA: $65.42
- Conversion Rate: 7.64%
