105 applications.
$3.09 per applicant.
One fully
staffed team.
How JBX Strategies solved a critical hiring challenge for Elite Lawn Inc. just in time for the busy season with targeted Meta recruitment campaigns.
The Challenge
The clock was ticking.
Elite Lawn Inc. entered the spring hiring season struggling to attract enough qualified employees despite using traditional recruiting methods and working with other marketing agencies.
With spring demand rapidly approaching, they needed a recruiting strategy that could generate applicants quickly and consistently.
Spring
Approaching
The busiest season was around the corner.
Not Enough
Workers
Traditional methods weren't delivering qualified applicants.
Busy Season
At Risk
Understaffed crews could limit growth and strain operations.
JBX
Steps In
A targeted recruitment strategy built for speed and results.
Our Strategy
Recruiting Sprint / 05 StagesA recruitment engine built for results.
JBX Strategies designed and executed highly targeted Facebook recruitment campaigns that reached the right people, at the right time, with the right message.
- Facebook Lead Generation Campaigns
- Mobile-friendly Instant Application Forms
- Optimized audience targeting
- Continuous creative and audience testing
- Daily campaign optimization to maximize applications while reducing cost per applicant
From ad to application in seconds
Engineered for Rapid Response
Meta Ads
Targeted ads shown to ideal applicants.
Targeted
Audience
Reaching the right people in the right locations.
Instant
Application
Simple, mobile-friendly forms make applying easy.
Application
Submitted
Qualified leads captured instantly.
Qualified
Applicant
Ready for follow-up and interview.
The results
Two campaigns.
Incredible results.
For less than $325 in advertising spend, Elite Lawn received more than 100 employment applications from prospective employees.
Why these results matter
Recruiting skilled landscaping employees has become increasingly difficult in today's labor market.
Many companies spend hundreds—or even thousands—on job boards and recruiting agencies without seeing results.
By leveraging Meta's advanced audience targeting and a streamlined application process, Elite Lawn generated a steady flow of applicants at a fraction of the cost of traditional recruiting methods.
Business outcome
The campaign delivered the talent Elite Lawn needed to successfully staff their team for the busy season.
field crews Fully staffed teams ready to get the job done.
customer demand Take on more projects and serve more customers.
on employees Balanced workload and happier, healthier teams.
without limits Sustainable growth without labor shortages.
Key performance metrics
the busy season
Bottom line
When Elite Lawn partnered with JBX Strategies, the goal wasn't simply to generate more job applications—it was to solve a critical staffing challenge before the busiest time of the year.
Through a targeted Facebook recruiting strategy, JBX generated 105 employment applications for just $324 in ad spend, achieving an average cost of only $3.09 per application.
The campaign delivered the qualified applicant volume Elite Lawn needed to fully staff its operations for the season, helping the company capitalize on peak demand and continue serving customers without the labor shortages that had previously limited growth.
Ready to solve your hiring challenges?
Build a steady stream of recruiting campaigns that deliver qualified applicants quickly—so you can focus on running your business.
