Case Study

28 Leads.
11 Closed Deals.
6 Weeks.

How JBX Strategies helped Lawns Are Us generate immediate landscaping leads while building the foundation for long-term digital growth.

6

Weeks

Campaign Length

28

Qualified Leads

Generated

11

Closed Opportunities

Turned Into Business

39%

Lead-to-Customer Rate

Nearly 4 out of 10 leads became paying customers

The Challenge

Peak season.
Outdated website.
No time to wait.

Lawns Are Us partnered with JBX Strategies in the middle of landscaping season when every missed day meant missed revenue.

Their website was outdated and wasn’t effectively converting visitors into leads. A full redesign would take months—time they didn’t have.

The immediate goal:

Generate qualified leads now.

The JBX Strategy

Two horizons.
One growth system.

Create demand when the season cannot wait—then invest the momentum into durable local visibility and conversion infrastructure.

01 Now: 0–6 Weeks

Generate
qualified demand.

Immediate visibility with Google Local Services Ads—built to generate calls while the season is live.

Immediate outcome Qualified leads now

✓ Google Local Services Ads setup and optimization
✓ Service area optimization
✓ Lead management and tracking
✓ Call and lead quality monitoring
✓ Budget optimization to maximize qualified opportunities

Proof in 6 Weeks

Build on what works

02 Then: Long-Term

Build the
growth engine.

Turn immediate lead generation into a stronger local brand, better website, and sustainable organic growth.

Long-term outcome More visibility. More control.

✓ Modern website redesign
✓ Local SEO expansion
✓ Google Business Profile optimization
✓ Additional service pages targeting high-value searches
✓ Long-term organic growth alongside continued lead generation

The Results

Real numbers.
Real business impact.

For a company entering the busiest part of the season with an outdated website, this meant immediate revenue and a foundation for long-term growth.

28 Qualified Leads Generated directly through the campaign.

11 Closed Opportunities Leads that turned into real business.

39% Lead-to-Customer Rate Nearly 4 out of every 10 leads became a customer.

From Search to Sale

A clear path from intent to signed work.

Every stage was designed to move a high-intent homeowner forward without losing momentum.

Search Homeowner searches for landscaping services

Lead Lawns R Us receives a qualified opportunity

Follow-Up Lead is managed and tracked

Customer 11 opportunities become closed business

Why It Worked

The right channel.
At the right time.

Google Local Services Ads

Lawns R Us appeared when homeowners were actively searching for landscaping services—and ready to take action.

No waiting for rankings. No waiting for a redesign. Qualified opportunities—fast.

Ready-to-act
homeowners

What’s Next

Building on momentum.
Growing for the future.

Five connected initiatives turn early wins into an enduring local growth engine—one that keeps working long after the campaign launch.

01

Website

Modernize the website and improve conversion opportunities.

02

Local SEO

Expand organic visibility for valuable local searches.

03

Google Business Profile

Strengthen local search and Maps visibility.

04

Service Pages

Build pages around high-value landscaping services.

05

Long-Term Growth

Continue building organic visibility alongside lead generation.

What could your next
six weeks look like?

If your website isn’t generating enough leads, don’t assume you have to wait months to see results. JBX Strategies builds marketing strategies around your business—delivering qualified leads now and sustainable growth for the future.