Case Study:
Tree & Lawn Care
(PPC)
Client Overview:
Local provider of tree and lawn services.
Campaign Overview:
- Search campaign started Sep 1, 2023
- Performance Max added Sep 11, 2023
- Budget scaled from $500 to $5,000 monthly
All-Time Performance:
- Cost: $29,698.34
- Clicks: 8,102
- Conversions: 553
- CPA: $53.70
- Conversion Rate: 6.83%
Wins:
- Conversions up 211.5%
- CPA down 9%
- Conversion rate up 16.7%
Last 30 Days:
- Cost: $4,993.52
- Clicks: 579
- Conversions: 111
- CPA: $44.99
- Conversion Rate: 7.19%
Last 90 Days:
- Cost: $14,714.01
- Clicks: 1,854
- Conversions: 299
- CPA: $49.21
- Conversion Rate: 7.21%