Case Study: HVAC
(PPC Campaign)
Client Overview:
Leverage Google Ads (PPC) to increase leads.
Campaign Overview:
Search ads launched on June 15, 2023
All-Time Performance:
- Cost: $5815
- Clicks: 546
- Conversions: 158
- CPA: $36.80
- Conversion Rate: 28.94%
- Lead Types: 128 Call Leads, 30 Form Submissions
Wins:
- 50.2% increase in CTR
- 83% increase in conversions
- 41% drop in CPA
Conclusion:
This Google Ads campaign exemplifies the effectiveness of PPC strategies within the HVAC sector. By
strategically navigating the online landscape, the campaign successfully elevated the visibility of HVAC
services, fostering engagement, and driving growth in a competitive industry.