Case Study:
Electrical Contractor
(GBP Optimization & Local SEO)
Client Overview:
Electrical contractor looking to grow local traffic.
Campaign Overview:
Google Business Profile Optimization & Local SEO.
All-Time Performance:
- The GBP generated 93 calls from March–May 2025, representing a +57.6% increase over the same period the prior year.
- Website clicks from GBP increased by 67.2%, totaling 194 website visits from March–May 2025.
- Before the campaign, the average local SEO map ranking for the key term “electrician near me” was 5.1. After our optimizations, this dropped to 1.8, bringing the contractor into the top 3 map results across nearly every grid point in their territory.
Wins:
- Call and website conversions exceeded 60% year-over-year
- Higher map rankings drove better click-throughs and increased trust
- Review growth led to a jump in “electrician reviews near me” rankings
- Listing suppression eliminated confusion from duplicate data
